Of Rshabhadeva’s one hundred sons, the eldest, named Bharata, was a great, exalted devotee qualified with the best attributes. In his honor, this planet has become known as Bharata-varsha.
This place known as Bharata-varsha is also called punya-bhumi, the pious land. At the present moment Bharata-bhumi, or Bharata-varsha, is a small piece of land extending from the Himalaya Mountains to Cape Comorin. Sometimes this peninsula is called punya-bhumi. Śrī Caitanya Mahaprabhu has given special importance to the people of this land.
bharata-bhumite haila manushya-janma yara
janma sarthaka kari’ kara para-upakara
“One who has taken his birth as a human being in the land of India (Bharata-varsha) should make his life successful and work for the benefit of all other people.” The inhabitants of this piece of land are very fortunate. They can purify their existence by accepting this Krishna consciousness movement and go outside Bharata-bhumi (India) and preach this cult to benefit the whole world.